Cola Next Re-brand (Concept)

I made a concept for the rebranding of the Cola Next bottle , the current design works decently, but i believe that the design does not follow along with the modern era and falls behind into the looks of the early 2000s. Therefore, this is a concept of how I believe Cola Next should be bottled.

Initially, i had tried to keep the logo of the bottle close to the original in the inital sketches.

Initial Sketch.

Drafts.

The design evolved progressively with bilingual branding as compared to solely English. In the cultural context, more individuals speak Urdu than English; hence, it would be able to target a broader range of audiences.

The logo in Urdu and English follow a similar trend of forming a loop. Showing the connection between the two languages and the unity of the target population.

Label.

The final rendition follows a fluid yet rigid sense of movement. The lines guide the eyes throughout the bottle. The text has been designed to be pleasing to the eyes and allow for a more contemporary look for the brand.

Final.